FINAL+PROPOSAL

** Title page

**Abstract 


**//The Playscapers// is a U.S. multimedia program designed to encourage 6-to-9-year-olds to explore their natural surroundings and to increase environmental awareness. Weekly television episodes, new media content, and national and local outreach initiatives combine in //The Playscapers//. Our novel approach is that rather than compete with the technology that keeps children indoor, we focus on tapping into those resources that they already enjoy to connect children with nature and to develop mobile applications that entice them to take their tech gadgets outdoor.

Following formative evaluation and research of the target age group's exposure to and understanding of the environment, we developed objectives to close existing gaps in knowledge. Specifically, we capitalized on the need to educate young children about the importance and potential in renewable energy. In response to the present and forecasted media habits of young children, we incorporated interactive Web and mobile components, which fans can use to “bring the screen to the green,” transforming from passive viewers into participating playscapers.

The core of the program is a multi-format television show which begins as a real action segment, starring the Playscapers: four tweens hailing from different regions of the country who tackle environment issues together. With the help of their friend Uche, a nature-loving chipmunk who shares his wisdom and magical powers with his human friends, the Playscapers transport to an animation segment in a fantasy playground where they transform into cartoon characters, unbound by the restrictions of reality. Rounding out each television episode, the characters return to a real action segment to put their new knowledge to use.

The theme of each show will vary each week within a consistent format. In every episode, one character experiences or observes a setback, and uses technology to summon the others to meet at their secret playground headquarters. Once they transport themselves to the most innovative, engaging playground ever constructed, the Playscapers begin to tackle the problem. Armed with special powers (e.g., super wind and super speed), they begin to conduct experiments through trial and error to figure out how to solve the dilemma. With each tackled issue, the characters transfer their learning back to their "real lives," thus making it a practical lesson for the audience.

Our ultimate goal for The Playscapers is that by imparting knowledge and empowering our viewers and do-ers to realize their own ability to play in and protect their environment, it will inspire a love of nature that will bloom into environmental stewardship as they grow into adult decision makers of the next generation.**

=**Introduction (what's the difference between intro and overview?)**=

** Overview

Rationale **  As a result of exposure to The Playscapers, children will: Recognize that playing outside is fun Have more ideas of what they can do outside Learn how they can protect the natural environment Build an awareness of these environmental issues
 *  Needs Assessment
 *  Audience
 * Goal and Objectives **

** Design:description of medium and format ** > ** ** Formative evaluation and resulting revisions ** Our formative evaluation focused on gauging kids’ background knowledge about gardening and the appeal of the proposed program as it applies to our target age group, children ages 6-9 years old. For educational content, as we believe that so much of environmental awareness comes from understanding the science behind plant growth, one of our episodes surround the topic of gardening. Knowing the children's background knowledge about growing, the plant life cycle, gardening, and the ups and downs of producing fruits and vegetables will help us figure out appropriate ideas for our characters to try in the animation segment to align our activities with their readiness levels of comprehension. For appeal, we tested which superpower elements, which playground elements, and which animals are liked by children. We also tested the appeal of the format of the show. Gathering data at the intersection of content and appeal, we can shape the curricular components of our episode. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">The full list of formative evaluation questions is included in our Appendix. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Past gardening experience // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Slightly more than half the children, 60 percent, said they have tried to grow flowers or produce. Their efforts included flowers, spinach, an apple tree, and watermelon. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Background knowledge on gardening // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">When asked what is needed to grow tomatoes, only 20 percent of the children stated the sun. All children stated that water and seeds were necessary, and all but one child stated that dirt was necessary. However, the child who did not state that dirt was necessary did say a shovel is necessary, implicating that the child does realize the need for dirt. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">All the children said they thought that tomatoes can be grown on a farm and in a backyard. Forty percent of the children said tomatoes can be grown in a barrel, and the others did not think that was possible. None of the children thought tomatoes could be grown on a roof top. __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Resulting revisions __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">: To address the lack of knowledge about solar power, the animation segment in our proposed pilot episode on a tomato scare has a focus on the importance of solar power in growing produce by illustrating a trial-and-error experiment that shows what happens when the kids plant tomatoes in different areas with varying levels of exposure to sunlight. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">To show kids that tomatoes can be grown without a big green field, the Playscapers - concerned about how to grow tomatoes with the limitations of grass fields in some of their homes - will do an experiment in the animation segment of the pilot to find out if growing tomatoes in barrels or on rooftops will work. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Playground interest // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">All the children stated that they like playgrounds. When asked about their favorite things to do on a playground, there were four mentions of swings, four mentions of slides, and two mentions of monkey bars. One child mentioned enjoying going down poles. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Playground dreams // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Children were very animated and enthusiastic about imaging a dream playground. Water was the most popular element mentioned for the playground as all of the children shared water-related ideas that included the following: ·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">"OK, so I imagine that my slide is going down a slope and I that I am going to jump into a pool... full of fish, and I am swimming there..." ·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">"My magical playground... has a long slide that ends up in a pool and then it goes to a pool that goes to a river...and the bridge people can walk on it and you can go under it. And then you go on this long waterfall..." ·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">"...there'd be a slide where it goes 100 miles up, going down 100 miles down and then you'd have a tube that would make you go round, round, round until you got dizzy and then you'd go inside a pool and then you could have a soda pop..." ·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">"...you go down on the beach and there's a town and there's an ice cream place..." ·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> "...you go inside the human body and you go inside the part where you have and see the digestion... and then you go down the stomach-way...and swim in the pool and then you go down and end up back at your playground doing it again and again..." __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Resulting revisions __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">: The playground that the Playscapers meet at will include a body of water that the members slide into and whirl through, transforming to their animation fantasy world. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">When asked what super power they would like to have, three children mentioned wanting to make anything, and the following powers had one mention each: flying, being super flexible, making snow, making fire, and being invisible. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Children were also asked to rate the super powers below on a smiley face scale. The chart includes the number of children that gave each rating to the powers. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">[SMILEY FACE scale goes here] <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Super speed || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Heat things || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Move heavy things by blowing on them || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";">X-ray vision || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Invisibility || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Super memory || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> || <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Invisibility was the most popular super power, and three others that the majority of the children rated with a happy face were super speed, the ability to heat things, and super memory. The majority of the children did not give a happy smiley rating to moving heavy things by blowing on them, x-ray vision, and extra arms or legs. One child thought x-ray vision would hurt. __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Resulting revisions __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">: Invisibility was integrated as one of the super powers in the show. What to do about X-ray vision? Lose it? Change what we call it? What about extra arms and legs? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">When asked for their top three choices for animal characters, the two most popular animals were monkeys and chipmunks, with 60 percent of the children mentioned each one. Other preferences included a skunk (2), frog (2), lizard (1), bat (1), goldfish (1), and ferret (1). __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Resulting revisions __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">: We chose a chipmunk as the Playscapers' animal pal, as it was one of the most popular animals. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Neither of the children understood that the show was about playing in the outdoors and learning about the environment based on the trailer. One child thought the show was about life and another thought the show was about careers that children can pursue. Through the evaluation, we learned that the children were too young to read the phrases that connected the different slides in the trailer, which affected their understanding of the show. One child was not sure if she would watch the show, but the other child enjoyed the trailer and understood and especially liked the format of the real life characters transforming into cartoons. __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Resulting revisions __<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">: In the future, we plan to add voiceover in the trailer so that the children do not have to read the words.
 * ==TV==
 * <span style="font-family: Arial,sans-serif;">** New Media
 * Participants: **<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Five children between the ages of 6 and 9 in Charlottesville, Virginia, participated in all of the following assessments except for the trailer assessment at the end. Three children in our target age participated in the assessment of the understanding and appeal of our show’s format.
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">GARDENING **<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">(to address gaps in knowledge for pilot episode)
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">PLAYGROUND **<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">(to create an appealing "magical" meeting spot for the Playscapers)
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">SUPER POWERS **
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Powers ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Didn’t like it at all ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Didn’t like it ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Neither liked or disliked ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Liked a little ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Liked very much ** ||
 * <span style="font-size: 12pt; font-family: "Times New Roman","serif";">Liked very much ** ||
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">ANIMAL CHARACTERS **
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">SHOW FORMAT **
 * Participants: **<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Two children between the ages of 6 and 9 in Charlottesville, Virginia.

<span style="font-family: Arial,sans-serif;">** Outreach plan <span style="color: rgb(128, 0, 128);"> ** =**Dissemination plan** <span style="color: rgb(255, 0, 255);">(What is this?) =

=Summative evaluation plan <span style="color: rgb(128, 0, 128);"> = <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">For our short-term summative evaluation of the TV show, we plan to ask 200 U.S. children from elementary school classrooms educational content questions from the formative evaluation plan both before and after watching the gardening episode of //The Playscapers//. The questions will include: How do people grow tomatoes? What do you need to grow plants or vegetables? Do you think you can grow tomatoes on a farm? In a backyard? On a rooftop? In a barrel? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">We are interested in whether the episode fills in gaps of knowledge and changes misconceptions about gardening, specifically for those children who do not understand the need for sunlight and the possibility of growing tomatoes without a big field. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">For our long-term summative evaluation, we plan to test the effectiveness of the entire program, including the TV show, new media, and outreach components, on children’s attitudes about playing outside and on children’s knowledge of what they can do outside. Data for the evaluation will be collected over a period of one year. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">The evaluation will include four randomly assigned groups of families with 6-9 year olds in the four cities of our Playscapers: St. Louis, Missouri; Santa Monica, California; Boston, Massachusetts; and Huntsville, Alabama. Each group will include 20 families from each city. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> //Group 1 – Control// <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Families will be asked to continue their daily routines. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> //Group 2 – TV show only// <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Families will be asked to watch the TV show every weekday for two months. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> //Group 3 – TV show and new media// <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Families will be asked to watch the TV show every weekday for two months and to spend at least one hour a week on new media activities. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> //Group 4 – TV show, new media, and outreach// <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Families will be asked to watch the TV show every weekday for three months, to spend at least one hour a week on new media activities, and to attend at least one outreach activity each week. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Effect on children amount of outdoor play //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Every group will be asked to briefly record their other outdoor or environment-related activities everyday starting one month before the group treatments. During the two-month group treatments, families will continue to record their activities every day, including Playscapers-related activities. To assess whether the show, the new media, and/or the outreach had effects on outdoor play after the treatment period, each group will received a phone call during a randomly selected week two months, five months, eight months after the treatment, and be asked about the children’s current frequency and duration outdoor play. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Effect on children knowledge of what to do outside //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Children will be asked to generate a list of activities that they could do outside before the treatment and after the treatment. //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Effect on children attitude of playing outside //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> For the list above, children will also be asked how much they would like to do each activity.


 * Summary: How this project will meet its objectives, and fulfill described needs of the target population

Appendix ** **<span style="font-size: 14pt; line-height: 115%; font-family: "Times New Roman","serif"; font-variant: small-caps;">Formative Evaluation ** <span style="font-size: 14pt; line-height: 115%; font-family: "Times New Roman","serif"; font-variant: small-caps;"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">I'm going to ask you a few questions to find out some more about you and what you think. This is not a test, and there are no right or wrong answers. Please just do the best you can. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">1. Have you ever tried to grow anything, like flowers or vegetables? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Y/N <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">If yes: What have you tried to grow? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">2. How do people grow tomatoes? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">3. What do you need to grow plants or vegetables? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">4. Where can you grow tomatoes? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Do you think that you can grow tomatoes... <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">On a farm? Y/N <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">In a backyard? Y/N <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">On a rooftop? Y/N <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">In a barrel? Y/N //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">MAGICAL PLAYGROUND // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Great. Now I'm going to ask you some questions to find out what you think is fun. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Do you like or dislike playgrounds? Do you: <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">dislike playgrounds very much <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">dislike playgrounds <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">neither dislike nor like playgrounds <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">like playgrounds <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">like playgrounds very much <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">If they like: What are your favorite things to do on a playground? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Please tell me about your playground. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">What would you like to do on your playground? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Pretend that you could make a magical playground. <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">What does it look like? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">What would you like to do on it? //<span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">SUPER POWERS // <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">If you could have a superpower, what would it be? <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">How much would you like or dislike having the following super powers: <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Ultimate strength <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Super speed <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> The power to heat things up <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> The power to move heavy things far away by blowing on them <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> X-Ray vision <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Invisibility <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Super memory <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";"> Extra arms or legs <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Chipmunk; Squirrel; Bat; Frog; Goldfish; Hamster; Ferret; Possum; Skunk; Salamander; Lizard; Cricket; Butterfly; Ladybug; Grasshopper; and Bee <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">--- <span style="font-family: "Times New Roman","serif";">FCF: “Ok, what do you think the show is about based on what you just saw?” <span style="font-family: "Times New Roman","serif";">Rose: “It’s about people…doing things.” <span style="font-family: "Times New Roman","serif";">FCF: “Would you want to watch this show?” <span style="font-family: "Times New Roman","serif";">Rose: “I…(hesitancy)…I don’t really know.” <span style="font-family: "Times New Roman","serif";">FCF: “If you were to like give me an idea of whether it was a smiley face…do you have a smiley face reaction, sad face, medium face?” <span style="font-family: "Times New Roman","serif";">Rose: “Medium face.” <span style="font-family: "Times New Roman","serif";">FCF: “Why?” <span style="font-family: "Times New Roman","serif";">Rose: “It’s just sort of…(pause)…balanced. Mad, sad, and happy…I guess.” <span style="font-family: "Times New Roman","serif";">FCF: “OK, and which of the four children that you saw might be your favorite?” <span style="font-family: "Times New Roman","serif";">Rose: “I think the girl up in the corner.” <span style="font-family: "Times New Roman","serif";">FCF: “You want to point to her?” <span style="font-family: "Times New Roman","serif";">(Rose points to Grace) <span style="font-family: "Times New Roman","serif";">FCF: “Ok, now do you want to watch it again?” <span style="font-family: "Times New Roman","serif";">(Rose watches it a second time) <span style="font-family: "Times New Roman","serif";">FCF: “OK, do you want to do the questions again?” <span style="font-family: "Times New Roman","serif";">Rose: “Sure.” <span style="font-family: "Times New Roman","serif";"> <span style="font-family: "Times New Roman","serif";">FCF: “Based on what you saw the second time, what do you think the show was about?” <span style="font-family: "Times New Roman","serif";">Rose: “It sort of looks like life.” <span style="font-family: "Times New Roman","serif";">FCF: “Life” <span style="font-family: "Times New Roman","serif";">Rose: “Because there’s people in it, animals and moving things.” <span style="font-family: "Times New Roman","serif";">FCF: “Moving things.” <span style="font-family: "Times New Roman","serif";">Rose: “Mostly moving things.” <span style="font-family: "Times New Roman","serif";">FCF: “Ok…ummm…would you want to watch this show?” <span style="font-family: "Times New Roman","serif";">Rose: “I guess.” <span style="font-family: "Times New Roman","serif";">FCF: “OK, and which of the four children is your favorite?” <span style="font-family: "Times New Roman","serif";">Rose: “I still think the girl up in there.” <span style="font-family: "Times New Roman","serif";">(Rose points to Grace again) <span style="font-family: "Times New Roman","serif";">FCF: Ok, did you notice any other characters in the show?” <span style="font-family: "Times New Roman","serif";"> <span style="font-family: "Times New Roman","serif";">Rose: “Like?..” <span style="font-family: "Times New Roman","serif";">FCF: “Were there any animals in it?” <span style="font-family: "Times New Roman","serif";">Rose: “There was a chipmunk.” <span style="font-family: "Times New Roman","serif";">FCF: “There was a chipmunk. OK his name is ‘Uche’ and he’s one of the four characters’ buddies. He’s a pal of them. And can you tell the camera how old you are?” <span style="font-family: "Times New Roman","serif";">Rose: “I’m eight.” <span style="font-family: "Times New Roman","serif";">FCF: “ Thank you Rose.” <span style="font-family: "Times New Roman","serif";"> <span style="font-family: "Times New Roman","serif";">FCF: OK, based on what you just saw, what do you think the show is about? <span style="font-family: "Times New Roman","serif";">X: “Hmmmm…” <span style="font-family: "Times New Roman","serif";">FCF: “ You may want to take your fingers out.” <span style="font-family: "Times New Roman","serif";">X: “I’m not really sure…I saw a picture where it’s real and then it starts turning into a com…a comic.” <span style="font-family: "Times New Roman","serif";">FCF: “Based on what you just saw, would you want to watch this show?” <span style="font-family: "Times New Roman","serif";">X: “Yes.” <span style="font-family: "Times New Roman","serif";">FCF: “OK, why?” <span style="font-family: "Times New Roman","serif";">X: “Well….it’s very…it looks very popular- very interesting.” <span style="font-family: "Times New Roman","serif";">FCF: “What was interesting?: <span style="font-family: "Times New Roman","serif";">X: “Well, how they changed the paper into comics…like like, they turned it into a real picture then they turned it into a drawing picture…I think that is very interesting.” <span style="font-family: "Times New Roman","serif";">FCF: “ Ummm…which of the four children is your favorite? Did you?...Can you?....like? <span style="font-family: "Times New Roman","serif";">X: (quick response) “The baseball player!” <span style="font-family: "Times New Roman","serif";">FCF: “The baseball player…can you point to him?” <span style="font-family: "Times New Roman","serif";">(He points to Chase) <span style="font-family: "Times New Roman","serif";">FCF: “Ok, why?” <span style="font-family: "Times New Roman","serif";">X: “Well, I really like baseball and I think it was very cool how they changed it …how they changed him on the piece of paper. It looks so…so….so…it looks a lot like the drawing…that’s why I liked it.” <span style="font-family: "Times New Roman","serif";">FCF: “Aha. Would you like to watch it again?” <span style="font-family: "Times New Roman","serif";">X: “Yes!” <span style="font-family: "Times New Roman","serif";">FCF: “Well, you probably already know how to press play…” <span style="font-family: "Times New Roman","serif";">X: “Yes.” <span style="font-family: "Times New Roman","serif";">(He presses play and watches a second time) <span style="font-family: "Times New Roman","serif";">FCF: “Ok, now seeing it a second time, same questions. Based on what you just saw, what is the show about?” <span style="font-family: "Times New Roman","serif";">X: “It’s about…ahh…hmmm…I think it’s about…ugh…what kids would do in the world.” <span style="font-family: "Times New Roman","serif";">FCF: “A ha.” <span style="font-family: "Times New Roman","serif";">X: “How they would think about what they’ll do in the world—like what they’re going to be when they grow up…if they’re like a scientist, a doctor, or a police…and I think kids are growing up to be like…to learn stuff about others but…and…also know a lot about them to learn more to get interested…and what they want to become.” <span style="font-family: "Times New Roman","serif";">FCF: “Aha. Would you want to watch this show…if this was a TV show for kids?” <span style="font-family: "Times New Roman","serif";">X: “Yes, I would.” <span style="font-family: "Times New Roman","serif";">FCF: “ Why?” <span style="font-family: "Times New Roman","serif";">(Or why not?) <span style="font-family: "Times New Roman","serif";">X: “Because I would want to know how interested it would get…how popular…how cool and amazing this could get.” <span style="font-family: "Times New Roman","serif";">FCF: “ What do you mean by popular? Is it because of something?” <span style="font-family: "Times New Roman","serif";">X: “Well, it’s very educational. It’s about kids.” <span style="font-family: "Times New Roman","serif";">FCF: “And which of the four children is your favorite? <span style="font-family: "Times New Roman","serif";">(He points to LeMarke this time) <span style="font-family: "Times New Roman","serif";">FCF: “Oh, why?” <span style="font-family: "Times New Roman","serif";">X: “He looks like he’d grow up to be a doctor or a nurse.” <span style="font-family: "Times New Roman","serif";">FCF: “I think your name is Xavier, right?” <span style="font-family: "Times New Roman","serif";">X: “Colin.” <span style="font-family: "Times New Roman","serif";">FCF: “And you’re nine?” <span style="font-family: "Times New Roman","serif";">X: “Yes.” <span style="font-family: "Times New Roman","serif";">(End of interview)
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">CONTENT QUESTIONS **
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">APPEAL QUESTIONS **
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Close your eyes, and imagine for a minute that you could build your own playground. The playground can have whatever you like. **
 * <span style="font-size: 12pt; line-height: 115%; font-family: "Times New Roman","serif";">Please pick the three animals that you like best. Please tell me the one that you like first best, second best, and third best. **
 * <span style="font-family: "Times New Roman","serif";">Evaluation Transcript on Trailer for //The Playscapers// TV show **
 * <span style="font-family: "Times New Roman","serif";">Participant 1: “ROSE” **
 * <span style="font-family: "Times New Roman","serif";">Participant 2: “XAVIER” **


 * Endnotes and references

Research bibliography

Experts consulted

Relevant documents, e.g., materials used in formative evaluation **